It also provides the specialized infrastructure needed to activate these customer profiles in event-driven, external systems in real time. Ěpply decisioning and orchestration to activate these enriched real-time customer profiles across any channel (one or many).Īdobe Experience Platform is for any brand seeking to collect and organize data for a single view of customers, while accounting for taxonomies, governance rules, and privacy and user consent regulations.Ğnrich your understanding of that customer with SQL or AI/ML intelligence capabilities while ensuring proper governance.Ĝreate dynamic, real-time customer profiles by stitching together all data - CRM, behavioral, transactional, attribute, etc - in milliseconds while also accounting for privacy constraints.Or, configure API connectors to stream or batch data from any system.

Ĝentralize and standardize all data captured in Adobe Experience Cloud products.

With Experience Platform, businesses can do the following:

Adobe Experience Platform solves customer challenges by providing an open, intelligent, real-time platform that accelerates time to value.

Adobe experience cloud